Our focus is quite simply: ‘Posture’.

Our products are developed from the perspective that when used, they will assist the user to maintain optimum posture -when sitting for extended periods of time.

The aim of maintaining optimum posture is to maximise the prevention of new back-related injuries.

• Synchronised mechanism

• A seat with optimum pressure distribution

• Fully adjustable posture support

A Synchronised mechanism will ‘follow-you’ throughout your working environment as you move back and forward, as well as side to side. It is important that your spine is supported wherever you are working.

When sitting for extended periods of time, a seat with good pressure – and temperature – distribution is vital.

Over 70% of your body-weight is being dragged by gravity through the Ischial Tuberosities (commonly referred to as the ‘Sitting Bones’) at the base of your pelvis. In order to combat this, a seat should offer at minimum, a layer of visco elastic foam which will work to evenly distribute pressure throughout the surface of the cushion.

A poorly designed seat – with little or no redistribution of pressure – will result in the user being uncomfortable and unable to maintain a correct working posture, ultimately leading to the potential onset of new back-related issues.

The need for a fully adjustable posture support system is required because quite simply:

All Backs Are Not The Same.

By having the capability to quickly and easily adjust the back support of a chair to suit each individual’s specific level of comfort and support, the user has the optimum product to meet their unique needs.

We extend our Philosophy beyond the manufacture of the physical product, and understand that our ‘duty of care’ includes the provision of training our distributors as to ‘How To Sit’.

Ergonomic studies throughout the world agree on the need to sit in a ‘slightly reclined’ posture, and we design our products so that this working position can be easily achieved – and maintained.

Humans are designed to move.

The concept of adopting a sedentary position for extended time periods is quite contrary to how our bodies are conditioned to operate.

Our spine works in conjunction with the nervous and muscular systems to allow us to make constant positional adjustments.

The notion of a static office chair is therefore at odds with how often we need to move, and therefore whilst we are seated, the optimum chair control is a synchronised movement which allows the back and seat of the chair to ‘follow’ us as we move around our working environment.